The PCR store displays and promotes the work of a wide range of artists, highlighting the special nature of record album art and expanding upon the meaning and nature of a physical album. Each "album" carried in the Post Contemporary Records store is an art object—zines, screen prints, handmade books, collages and other multiples make up most of the selection. Utilizing the format of a full length LP as a point of inspiration (and perhaps departure), the works in the PCR store make allusions to and explorations of music in ways both direct and oblique.
You can read more about the concept behind the PCR store at the bottom of the page.
The original concept for the PCR store came out of the realization that the music of a 12-inch record can rarely be divorced from the image that literally envelops it for most of its life. Not all albums in the PCR store contain music, but the "albums" there are an invitation to begin imagining what genre of music is described by the cover image. That is naturally what happens in our brains when we see an album cover; we instantly begin hearing music in our heads. In that sense, the image begins to stand in for a sound, begging the question: do you always need sound to “hear” a record? Can certain images connote certain types of music before you even hear them? And what is their role in the way in which we interact with, consume, and understand music?
The PCR store takes different forms depending on different physical contexts; it can be a pop-up shop at a trade show, or it can be an installation in a gallery, or something in-between.